RESUME
I am an accomplished, creative, and entrepreneurial content manager who is passionate about telling compelling stories about people and companies transforming the world through innovation, sustainability, and creative design. I integrate content with data-driven marketing strategies to simplify sustainability concepts and deliver messaging that engages audiences. My years of experience have given me a deep respect and appreciation for the collaborative nature of storytelling. I lead with humility, valuing each voice and striving for ethical narratives that leave a lasting impact.
WORK EXPERIENCE
Micromobility Industries
Encinitas, CA - Remote
Newsletter Manager
04/2024 – 12/2024
Curated, produced and distributed 2 weekly newsletters to 25,000 subscribers that deliver compelling, resonant content driving audience engagement in the small electric vehicle industry.
Oversaw the transcription, editing, layout design and publication of multiple newsletters across the Micromobility.io and RideReview.com websites, ensuring seamless content flow and brand continuity that enhances reader experience and drives subscriber growth.
Strategically managed social media presence across LinkedIn, Instagram, Twitter, and Slack, promoting newsletters and industry insights to amplify target audience engagement.
Content Lead
08/2022 – 04/2023
Produced 2 weekly newsletters with a 25,000-subscriber audience highlighting the most current, leading-edge news about the small electric vehicle industry, including business investment, policy and regulation, industry trends, and new product launches.
Increased content reach and targeted audience engagement by disseminating long-form videos, blogs, podcasts and webinars into resonant, snackable content tailored to the specific characteristics of each communication platform.
Created and managed a multichannel marketing calendar that integrated multiple newsletters, podcasts, educational webinars, electric vehicle reviews, international conferences and industry-applicable current events.
Strategically coordinated social media presence across LinkedIn, Instagram, Twitter, and Slack, promoting newsletters and industry insights to amplify target audience engagement.
Oversaw content management for Micromobility.io and RideReview.com websites, including publishing newsletters, creating educational vehicle guides, SEO, and maintaining an electric vehicle database to enhance user engagement and drive platform growth.
As a copywriter and editor for newsletters, email communications, social media, blogs, guest contributor articles, vehicle guides and product announcements, I ensured a consistent brand voice across all media.
Served as the photo editor for a wide range of digital content, including educational guides, product announcements, newsletters, blogs, and event promotions, curating visually compelling imagery that complimented content and elevated audience engagement.
Created and managed branded graphics for social media, conferences, keynote presentations, webinars, podcasts, blogs, and product announcements.
FoxFury Lighting Solutions
Oceanside, California
Marketing Manager
06/2021 – 07/2022
Increased e-commerce sales by 200% within 14 months by developing and executing multi-channel marketing strategies delivered across paid and non-paid channels (website, email, social media, paid advertising, webinars, and events).
Created and managed a multichannel marketing calendar that seamlessly integrated multiple product lines, trade shows, industry-specific current events, and product demonstrations while aligning with strict engineering and manufacturing timelines and workflow.
Fostered collaboration between management, sales, and marketing by initiating weekly cross-functional meetings, resulting in improved communication, departmental transparency and better alignment with company objectives.
Managed a team consisting of a website manager, a social media manager, and independent contributors to produce and deliver relevant content for content marketing campaigns.
Successfully orchestrated and executed go-to-market strategies for multiple public safety lighting products, emphasizing the strength of individual products and highlighting the benefit of product bundling to drive revenue growth and expand market reach through a distribution strategy that integrates dealer networks with direct-to-consumer channels for increased brand awareness and market share.
Oversaw the complete redevelopment of the e-commerce website, managing a cross-functional team of developers and project managers, aligning content and design with brand guidelines, and implementing SEO best practices to drive website traffic and market share.
Leveraging HubSpot CRM and CMS, I led the growth of our owned audience through email marketing. I consistently delivered personalized, relevant emails to multiple unique audience segments while continuously analyzing email performance and audience behavior to optimize messaging for increased engagement.
As a passionate brand ambassador, I cultivated strong customer and partner relationships by delivering impactful presentations, live demonstrations, and product training at trade shows and events. My personalized connection with customers fostered greater brand loyalty and product enthusiasm.
I then aggregated customer feedback and anecdotes, combined them with hands-on field testing insights with leading industry partners, and used them to improve product development and create impactful marketing strategies.
Content Manager
04/2020 – 06/2021
Implemented a data-driven search engine optimization strategy using HubSpot for comprehensive keyword research and SEO-focused educational content, leading to a 400% increase in targeted website traffic, consistent improvement of organic search rankings, and higher sales conversions by prioritizing content structure and audience relevancy.
Orchestrated and executed content distribution strategy that expanded reach and audience engagement across multiple channels (email, social media, YouTube) by disseminating long-form technical content into snackable formats to speak to our specific audiences’ unique needs, interests, pain points and behaviors.Â
In response to a terminal crash, I oversaw the complete rebuild of the FoxFury e-commerce website, leading a cross-functional team to retool all aspects of the platform, from UX and design to content and inventory, ultimately enhancing stability, SEO, and user experience.
To streamline content access and maintain brand integrity for customers, dealers and media, I created and implemented a digital asset management system (DAM/CMS) housing a versatile library of marketing assets, including campaign materials, case studies, ebooks, webinars, white papers, blogs, videos, and lifestyle photography.
By analyzing audience needs and industry trends, I created engaging educational webinars featuring subject matter and industry experts. These webinars were essential in establishing brand credibility with dealers and customers and driving lead generation in core markets.
Authored, photographed, and published an in-depth educational forensic investigation guide that systematically compared the effectiveness of various light sources and wavelengths on diverse substances and substrates, enhancing the identification of critical evidence.
Worked closely with product teams to thoroughly understand product features and benefits, transforming them into engaging narratives that resonate with customers and support marketing objectives.
As a customer service representative and product expert on LiveChat, as well as at trade shows and during webinars, I gained valuable insights into customer pain points. These personalized interactions enabled me to create and deliver tailored content that provided impactful solutions, effectively addressing their needs.
Designed targeted sales enablement presentation decks aligned with brand identity and business goals by addressing specific customer needs and effectively communicating how products can solve pain points.
Translate complex technical information from subject-matter experts into clear, engaging written, video, and webinar content that continues to educate and captivate diverse audiences.
Managed content initiatives by coordinating planning, production, and delivery from independent contributors and strategic partners, ensuring alignment with brand identity, audience needs, and business goals.
Served as an instructor, subject matter expert, and instructional designer to develop educational presentations for photography, video production, forensic photography, and drone piloting and procedure.
Video Producer
01/2016 – 04/2020
Led the development and execution of creative video strategies and campaigns aligned with business objectives and brand integrity. Created a library of educational and marketing video content to drive customer engagement, accelerate time-to-value, and reduce support volume.
Managed all aspects of video production from concept to distribution, including ideation, scriptwriting, storyboarding, filming (on-location and in-studio), editing, motion graphics, audio mixing, and color grading. Successfully facilitated complex productions across multiple departments, subject matter experts, and external agencies, consistently meeting deadlines and budgets through meticulous planning, communication, and problem-solving.
Proficient in various cameras (DSLRs, cinema cameras, action cams, iPhones, drones), lighting equipment (LEDs, modifiers, diffusion, grip), and audio equipment. Expert in video editing software (Premiere Pro, After Effects, Final Cut Pro X, Motion, Camtasia, Audition) and digital asset management systems. Skilled in color correction/grading, motion graphics, and multichannel audio mixing.
Optimized video content for diverse platforms (YouTube, Wistia, Vimeo, social media, email, website, trade shows, presentations, webinars) and tailored formats for specific audiences. Managed and distributed video assets to marketing, sales, customer support, and dealer networks.
Monitored and analyzed video performance data, translating insights into actionable recommendations to optimize future productions, campaigns, and content adjustments for maximum marketing ROI. Integrated video analytics with broader marketing data to inform strategic decisions and demonstrate business impact.
Built strong relationships with cross-functional teams, external agencies, talent, and clients, fostering a collaborative and productive environment. Communicated effectively throughout production, managing expectations and incorporating feedback to deliver high-quality results consistently.
Transformed live streams and webinars into engaging brand storytelling tools, driving audience participation and lead generation through strategic promotion, compelling content, and interactive elements.
Leveraged 20 years of experience to effectively troubleshoot technical challenges and adapt to unforeseen circumstances during on-location and in-studio shoots. Demonstrated strong improvisation skills and a proactive approach to problem-solving.
Chris Giles Images, LLC
Encinitas, CA – Durango, CO
Owner | Photographer | Video Producer
01/1997 – 01/2016
Spearheaded the creation and growth of a commercial photography and video studio located in Durango, CO and Encinitas, CA., specializing in commercial lifestyle, outdoor adventure, portrait, and architecture photography and educational, brand and corporate videography.
Formulated and executed comprehensive content strategies by leveraging my ability to visualize concept development. This alignment between video and photography projects ensured consistency with the clients’ brand positioning, business goals, and audience needs, while clearly defining each project’s purpose, target audience, and desired outcome.
Cultivated and nurtured strong client relationships through proactive management, honest communication, and exceptional service delivery, which led to successful negotiations, tailored proposals, and consistently high levels of customer satisfaction and repeat business.
Created and maintained content and production calendars to ensure efficient production that adhered to the client’s budget requirements, while enhancing content variety for optimal impact and reach.
Successfully built and managed a streamlined production pipeline, overseeing budgets, project timelines, and resource allocation to ensure high-quality content delivery. Adept at juggling multiple clients and projects simultaneously, demonstrating strong organizational skills, strategic prioritization, and the ability to execute content initiatives efficiently in dynamic environments.
Enhanced client brand identity and messaging through emotionally resonant storytelling, driven by compelling narratives and strong visuals that engaged target audiences, ultimately strengthening brand loyalty and advocacy.
Developed a strong brand identity through consistent messaging, storytelling, and visual aesthetics across all marketing channels. Leveraged strong SEO, social media marketing, and email campaigns to optimize audience engagement and increase organic reach, which resulted in continuous improvement of client quality and increased revenue growth.
EDUCATION & CERTIFICATIONS
Bachelor of Arts, Business and Marketing
Fort Lewis College, Durango, CO
Behavior Change Strategies for Sustainability
UC San Diego – Extended Studies
VOLUNTEERING
Encinitas Bike Walk
Content strategist, website manager and committee member
San Diego Green Building Council
Video Production
EcoDisctricts
Video Production
American Lung Association
Video Production
TOOLS
Productivity
Microsoft 365, Google Suite, Airtable, Monday.com, Asana, Notion, Slack, Zoom and Loom
Content Production, Editing and Publishing
Adobe Premiere, Adobe After Effects, Adobe Audition, Apple FCPX, Camtasia, YouTube, Wistia and Vimeo
Design
Adobe Express, Adobe Illustrator, Figma
Photography
Adobe Photoshop, Adobe Lightroom
CRM and ESP
Hubspot, Mail Chimp, Memeberful, Tito
Website Development
WordPress, Elementor, HTML5, CSS, Webflow, Contentful
eCommerce
Shopify, WooCommerce
Digital Advertising
Google Ads, Facebook
Analytics
Google Analytics, Hubspot, Search Console
Customer Support
Live Chat
Newsletter Management
Beehiiv, Substack, Feedly